The Journey of a Hygiene Kit
In a village near Ukraine‘s frontline, an elderly woman opens a small package containing soap, a bamboo toothbrush, toothpaste and other basic hygiene essentials.
The products inside are simple. Yet for families living amid disruption, displacement and uncertainty, they represent something far greater: dignity, stability and care.
What she cannot see is the journey that brought that package to her doorstep.
Thousands of miles away, inside conference centres, corporate headquarters and hotels, employees attending leadership summits, incentive programmes and corporate events spent less than an hour assembling hygiene kits through CTW Events.
Many of the organisations participating in these programmes represent some of the world’s most influential businesses, reflecting a growing movement among global companies to connect employee engagement with meaningful social impact.[2]
For the employees involved, it was a team-building exercise.
For the recipient, it was support arriving exactly when it was needed.
What begins as a team-building activity inside a conference room can ultimately reach communities facing some of the most challenging circumstances in Europe today.
This is the story of how corporate social responsibility activations translate into practical humanitarian assistance through the partnership among CTW Events, People for People Foundation, and LifeLine Ukraine.
A Global Movement of Employee Driven Impact
Since 2012, CTW Events and its corporate partners have assembled more than 7.5 million hygiene kits for vulnerable communities around the world.[1]
These kits have supported communities recovering from natural disasters, families experiencing homelessness, people living in poverty, and individuals displaced by conflict.
Each kit represents a moment where employees chose to contribute to something larger than themselves.
Yet the real story begins after the final kit is packed.
A World Experiencing Record Displacement
The need for humanitarian support has rarely been greater.
According to the United Nations, global displacement reached record levels in 2025, with more than 122 million people forcibly displaced worldwide because of conflict, persecution, violence and instability.[3][4][5][11]
Behind every statistic is a person navigating the realities of displacement, loss and uncertainty.
Humanitarian organisations across the world continue to face growing demand for essential supplies, including hygiene products, clothing, food assistance and emergency support.[3][4]
Against this backdrop, partnerships between businesses and humanitarian organisations are becoming increasingly important.
They provide a practical mechanism through which corporate resources, employee participation and community support can be transformed into meaningful impact.
Where Corporate Purpose Meets Human Need
Over the past decade, corporate responsibility has evolved significantly.
What was once viewed primarily as philanthropy has become embedded within business strategy, employee engagement programmes and ESG frameworks.
Employees increasingly want to work for organisations that reflect their values. Research from the World Economic Forum highlights that purpose, values and social impact are becoming increasingly important factors for younger generations when evaluating employers.[13]
Leadership teams seek initiatives that create measurable outcomes.
Stakeholders expect businesses to demonstrate meaningful social impact.
CTW Events was created at the intersection of these priorities.
Delivering Support During an Ongoing Humanitarian Crisis in Ukraine
More than four and a half years after the war began, Ukraine remains one of the world’s largest humanitarian emergencies.
The United Nations estimates that 12.7 million people required humanitarian assistance during 2025, making it one of the largest ongoing humanitarian responses in Europe.[10]
Millions remain displaced from their homes.
Communities close to frontline regions continue to experience disruption to healthcare, transport, electricity, water infrastructure and essential services.
For many families, access to everyday necessities cannot be taken for granted.
Items such as soap, shampoo, toothpaste and other personal hygiene products, often overlooked elsewhere, become increasingly important during periods of displacement and uncertainty.
Alongside displacement, economic hardship continues to affect millions of households. The World Bank continues to highlight the impact that conflict, instability and poverty can have on vulnerable communities, increasing reliance on humanitarian assistance and community support networks.[6]
Supporting these communities requires more than donations.
It requires trusted partnerships capable of moving aid quickly, efficiently and responsibly to the people who need it most.
The Organisations Behind the Impact
One of those organisations is People for People Foundation.
Established to mobilise the power of business during humanitarian crises, the Netherlands based foundation works with companies, NGOs and humanitarian organisations to transform resources into action.[8]
Its role within this partnership is critical.
By connecting corporate contributions with trusted humanitarian networks, People for People Foundation helps ensure support reaches communities quickly, responsibly and effectively.
Working alongside the foundation is LifeLine Ukraine.
The Dutch ANBI registered organisation supports frontline communities through humanitarian aid, mobility projects and direct assistance programmes delivered through trusted local networks across Ukraine.[9]
Operating through local partnerships and direct oversight from its team in Kyiv, LifeLine Ukraine delivers practical assistance to communities facing some of the most challenging circumstances in Europe today.
Together with CTW Events, these organisations have created a pathway through which employee engagement becomes humanitarian assistance.
How This Partnership Works: From Corporate Event to Community Impact
Step One: The Corporate Event
At corporate meetings and events around the world, employees come together through CTW Events to assemble hygiene kits.
The activity strengthens teamwork, encourages meaningful engagement and provides organisations with an opportunity to create measurable social impact.
For many participants, the experience lasts less than an hour.
Yet the impact of that hour can extend far beyond the event itself.
Step Two: Coordination and Logistics
Once assembled, the hygiene kits are consolidated and prepared for distribution.
CTW Events works closely with People for People Foundation to coordinate logistics and ensure the kits are directed towards communities where support is needed most.
Step Three: Humanitarian Partnership
People for People Foundation acts as the bridge between corporate action and humanitarian delivery.
Drawing on its network of trusted partners, the organisation helps ensure that essential supplies are delivered efficiently, responsibly and where they can create the greatest impact.
Step Four: Local Distribution in Ukraine
LifeLine Ukraine oversees the final stage of the journey.
Working directly with displaced communities, rural villages and areas affected by ongoing conflict, the organisation distributes hygiene kits to individuals and families facing challenging circumstances.
What began as a corporate team building activity becomes practical support for people who need it most.
Partnership Impact Since January 2025
The impact below highlights the results achieved through the partnership between CTW Events, People for People Foundation and LifeLine Ukraine.
Impact Delivered
- 6,870 hygiene kits received through the partnership.[12]
- 5,870 hygiene kits distributed across Ukraine.[12]
- 2,672 additional humanitarian items delivered, including hygiene products, school equipment and essential supplies.[12]
- Multiple frontline and displaced communities supported across affected regions.[12]
The numbers are significant.
Yet numbers alone rarely tell the full story. Behind every kit is an individual. A family. An elderly resident. A displaced person. A community seeking stability amid uncertainty.
More Than Material Aid
For Olga Krasko, Head and Co-founder of LifeLine Ukraine Foundation, the significance of these donations extends far beyond the products themselves.
“The donation of hygiene products from CTW Events has been distributed to communities near the front line in Ukraine. The beneficiaries include internally displaced people and residents of rural areas living under extremely difficult conditions, where attacks remain constant. The support has been sincerely appreciated.
For Ukrainians, it is important not only to receive material aid, but also to feel that the world sees and cares about our everyday struggles. Thank you for standing with Ukraine and supporting LifeLine Ukraine in reaching those who need help most.”[12]
Her words highlight a reality often overlooked in humanitarian response.
Aid provides practical support.
But it also communicates solidarity.
It reminds communities facing hardship that they have not been forgotten.
The Power of Partnership
For Marcella Simons, Director of People for People Foundation, collaboration remains central to achieving meaningful impact.
“Working together with partners like CTW Events allows us to extend our reach and create a greater impact for communities facing crisis and hardship. By combining resources, expertise and shared commitment, we can ensure that essential hygiene products reach the people who need them most.
Partnerships like this remind us that meaningful change happens when organisations come together with a common purpose.”[12]
It is a philosophy reflected throughout the programme.
Businesses contribute employee participation and resources.
CTW Events creates engaging impact experiences.
People for People Foundation coordinates humanitarian support.
LifeLine Ukraine delivers aid on the ground.
Together, each organisation contributes a vital piece of the solution.
Measuring the Impact of CSR Team Building Activities
For organisations investing in employee engagement, ESG initiatives and corporate social responsibility programmes, measuring impact is increasingly important.
CTW Events enables organisations to move beyond traditional team building by connecting employee participation directly to measurable humanitarian outcomes.[1][12]
Every hygiene kit assembled contributes to a chain of impact that can be traced from the conference room to the community receiving support.
The result is an experience that strengthens teams while creating meaningful outcomes for people facing genuine need.
This combination of employee engagement and measurable social impact is one reason purpose driven team building continues to gain momentum across the corporate sector.
Looking Beyond the Numbers
Most employees who assemble a hygiene kit through CTW Events will never meet the person who ultimately receives it.
They will never visit the village, shelter or community centre where it arrives.
They will never witness the moment a family receives support during a difficult period in their lives.
Yet the connection exists.
Across borders, languages and circumstances, a simple action completed in a conference room becomes practical support for someone facing extraordinary challenges.
That is the true journey of a hygiene kit.
It is a reminder that when businesses, nonprofits and humanitarian organisations work together, meaningful impact can travel far beyond the walls of the workplace.
Learn More
To learn more about People for People Foundation, visit:
https://www.peopleforpeople.com
To learn more about LifeLine Ukraine, visit:
Sources
[1] CTW Events Internal Impact Data (2012–2025)
https://ctwevents.org
[2] PwC Global Top 100 Companies Report 2025
https://www.pwc.co.uk/audit/assets/pdf/global-100/companies/global-top-100-companies-2025.pdf
[3] UN News. Global Displacement Reaches Record Levels (2025)
https://news.un.org/en/story/2025/05/1163851
[4] UNHCR. Figures at a Glance
https://www.unhcr.org/about-unhcr/overview/figures-glance
[5] UNHCR. Refugee Statistics Database
https://www.unhcr.org/refugee-statistics
[6] World Bank. Poverty and Inequality Update 2025
https://thedocs.worldbank.org/en/doc/229ff18129687a785f08af7cfb28e5e1-0350012025/original/WBG-Poverty-and-Inequality-Update-Fall-2025.pdf
[7] United Nations Human Settlements Programme (UN Habitat)
https://unhabitat.org
[8] People for People Foundation
https://www.peopleforpeople.com
[9] LifeLine Ukraine
https://www.lifeline-ukraine.org
[10] United Nations. Ukraine Humanitarian Needs and Response Plan 2025
https://humanitarianaction.info/plan/1277
[11] ReliefWeb. UNHCR Mid-Year Trends 2025
https://reliefweb.int/report/world/unhcr-mid-year-trends-2025
[12] Partnership Impact Data and Testimonials Provided by People for People Foundation and LifeLine Ukraine (January–May 2025). Primary source data supplied directly by project partners.
[13] World Economic Forum. Why Company Values Are a Deal Breaker for the Next Generation of Professionals
https://www.weforum.org/stories/2023/04/why-company-values-deal-breaker-next-generation-professionals/